You've failed epically. Of course you have. You're human. And what happens when things don't go according to plan? When the results are less than ideal? You dissect it, figure out what went wrong, the variables that were against you - and that becomes the new company line.

Do you remember the stories about monsters you were told as a kid? They were remarkably terrifying (if they weren’t, then your storyteller did a crummy job), and nearly all of them had one thing in common: no matter how giant, hairy, or smelly the monster was, there was always a way to kill it.